Phone Word Research
Here are some recent facts and figures relating to the Phone Words Phenomenon.
All research has been independently conducted by D&M Research and Roy Morgan Research
Phone Word Awareness 96%!
Although relatively new to the Australian marketplace, Phone Words have exploded into the advertising scene with a consumer awareness of the concept topping 96%
Phone Word Usage
Phone Words have become increasingly popular in recent times due to their effectiveness. Usage has increased over 100% in past 9 years
Consumers prefer contacting businesses over the phone.
A consumer survey was conducted to determine the preference of contacting a business via the phone or internet for the following types of enquiries:
- Booking a service or making an appointment - 82%
- Customer Service Enquiries - 77%
- Ordering food for delivery - 72%
- Obtaining personal financial advice - 63%
phone number recall
vs phone word recall
vs phone word recall
Compared to standard phone numbers, Phone Words are extremely easy to recall. The following stats demonstrate the real power of Phone Words!
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Billboard
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Word of Mouth
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Television
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Radio
All research has been independently conducted by D&M Research and Roy Morgan Research.
The full reports are available upon request.
The full reports are available upon request.
